Research
What we tried, what broke, and what we changed. Written by the people who shipped it, close enough to the code to be useful.
29 Jul 2026
Voice ·9 min read
A conversational turn has about 800 milliseconds before the caller notices. Here is how we spend them, and which stage we lose first when the line is bad.
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8 Jul 2026
Language ·7 min read
Systems built for one language per conversation break on the first real Indian sales call. What it costs to treat mixed speech as the normal input.
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17 Jun 2026
CRM systems ·8 min read
Most pipeline is lost in the first hour, not the last mile. What it takes to give every inbound lead an owner before it goes cold.
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26 May 2026
Platform ·7 min read
Every upstream API fails differently and says so in its own dialect. Notes from normalising a dozen of them behind a single response shape.
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5 May 2026
Interfaces ·6 min read
One source of truth emitting web, Kotlin, and SwiftUI. Where generated code holds up, and the exact point where it stops being worth it.
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14 Apr 2026
Marketplace ·6 min read
For phone-first sales roles, past employers predict very little. What we look at instead on PlaceMePal, and what we got wrong first.
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